Facebook is a juggernaut today, with more than 2 billion active users. With the launch of Facebook Marketplace, you can now sell a number of items to people in a way that earns you profits and lets you start your own business.
Whether this business is a side gig or if you’re trying to grow it into a million-dollar enterprise, there are some strategies for selling items on Facebook Marketplace that you need to bear in mind.
We’ll get you started below by considering the following tips.
1. Know Your Products Inside and Out
If you’re going to sell items on Facebook, you need to be able to completely serve as an advocate for them. The devil is in the detail, so be willing and able to include as much information about the product as possible.
This will inform your customers so that they are fully aware of what they’re purchasing. That not only reduces the number of returns or complaints that you have, but it also speeds up the process since you’ll answer any questions that people have on the front end.
However, this requires you to do as much research as possible so that you can speak intelligently about any listing that you create.
2. Price Them to Sell Quickly
The last thing you’ll want is for your items to sit in the marketplace for a long time. This slows up your progress and also takes up physical space wherever you are storing this inventory.
Your asking price is the key hindrance to this.
Make sure that you go into the process pricing the items in a way that is profitable but fair. That way, you will be able to attract customers to your items in a way that makes them want to complete a purchase.
By pricing items to sell quickly, your customers will feel like they are getting a deal, and will be more than happy to shop your store.
3. Make the Best Use of Advertising
Facebook is also a beast when it comes to advertising. Since a large portion of the world now logs into Facebook, you owe it to yourself to learn the strategies that will help you create Facebook ads that count.
The beauty of Facebook advertising is that you will have access to analytics and results, which will help you keep honing your process so that you can get an amazing return on investment (ROI).
4. Have Some Wiggle Room For Negotiation
Your ability to negotiate will improve your sales margins a great deal. Because of this, the best thing you can do is allow some wiggle room.
Go into each listing with a minimum price that you are willing to accept for an item, but be willing to knock a few dollars off the price whenever customers ask. If your price is firm, make sure that you include that in the listing so that no time is wasted.
5. Be Available to Communicate and Answer Questions
You’ll improve as a Facebook seller when you are available to your customers.
Facebook Marketplace is great because you can easily send messages and respond to any inquiries that people have. The platform will also show people your average time for responding, which may be the difference between them even wanting to do business with you or not.
People are more likely to trust you when you are responsive and attentive, so always make yourself available to field questions. Download the app on your phone so that your customer service department is always open for business.
6. Be Sure You’re Listing in the Best Category
Visibility is everything when it comes to your Facebook Marketplace listing. As such, you’ll need to place the listing in the proper category, so that people can find it without confusion.
Resist the temptation of spamming many different categories, because it will only dilute your listings and make it more difficult for you to gain traction.
7. Stay Up to Date on Facebook’s Terms of Service
Though Facebook Marketplace is convenient, keep in mind that whenever selling on it, you are bound by the company’s terms of service. For instance, you’re not allowed to sell alcohol, pets, counterfeit or replica items or weapons on Facebook.
These terms of service are subject to change from time to time, so it is up to you to stay up to date whenever these changes occur.
You can learn more about these terms of service when you reach out to experts who earn a living selling items online.
8. Get as Much Visibility to Your Listings as Possible
Finally, make sure that you are doing everything that you can to point some attention to your listings.
Get to know the strategies that will get more eyeballs on your listings, and stay up to date with search engine optimization (SEO) practices. You can spread the word about your store via a blog or vlog, which will get your business incredible visibility that will pay dividends.
Remain interactive with your customers and with the public so that you can get the traction that will rake in dollars.
Use These Tips For Selling Items on Facebook Marketplace
Selling items on Facebook Marketplace can be quite rewarding and lucrative if you do it the right way. There is so much untapped potential, and selling on Facebook can become a stream of income that changes your life.
Check out our FAQs to learn more about the professional services we offer!