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An elderly user with his iPhone.

Mastering Your iPhone: Easy Steps for Seniors to Embrace Technology

My grandfather has come a long way from writing down contact numbers in his address book, to Facetiming and watching Netflix on his iPhone. It may have taken an immense amount of patience and willingness, both from him (and me) to learn and start treating technology as a friend, instead of an enemy. Two years down the line, I can safely say all the times we spent together cracking his iPhone were absolutely worth it. He claims it has not only made his life easier but that he also feels more connected to the whole family and his community like never before. Sadly, his success story is not very common though. But I am determined to change that, one small step at a time.   

Did you know that over 70% of senior iPhone users struggle with their usage, still? If you are one among them who would love to use the iPhone, but worry whether you are doing it right, please keep reading. This article is intended to serve as a quick starter guide. This list includes all the resources and support options my grandfather found immensely helpful and still depends on. 

One of the top reasons that caused discomfort for him, in the beginning, was migrating from a button keypad to a touchscreen. His shaky hands and weakening eyesight did not make things easier. For anyone who has not grown up with smartphones, getting used to an iPhone’s interface can seem quite challenging when you are getting started.  

But the good news is that it isn’t as difficult as it seems.

The trick is to start slowly. Begin by adjusting the font size, enough to help you learn to make calls and send and receive texts. If you need a helping hand getting started with this, I’ve got you covered. I’ve listed below all the important resources and support options available. These can help you anytime you feel stuck and need a helping hand.

Apple’s official support website,, and the Apple Support App:

This can be your first point of contact for setting up or resolving software issues on your iPhone. Apple’s online support team is available 24 x 7. You can also chat with them online if you prefer a direct interaction. The Apple Support App, installed on your iPhone can also help you reach their support team either via phone or chat. This is perfect for anyone who is looking for personalized support. 

Most Apple products come with free after-sales support for the first 90 days. Some products also come with support for up to 2 years. Purchasing AppleCare+ helps you extend your coverage as required. Here are some useful links to help you access their various channels for support.

  • Apple’s Feedback Form – Use this form if you wish to share your feedback with Apple support about an issue you have with your iPhone. 
  • Apple’s Support Page – Follow this page to get in touch with the Apple technical support team. You can also call them at 1-800-275-2273 (for US customers).
  • Apple’s YouTube Channel – This channel shares tips and guides on using your Apple devices. Since these posts come straight from Apple, subscribing to this channel can be quite helpful in keeping yourself updated on the latest. 

While support from Apple online support seems like the best option, it could sometimes take weeks for you to hear back from them. It could be the sheer volume of requests they receive on a daily basis. Therefore, while these options are valuable, they may not always be able to fulfil the in-person interaction and attention an elderly iPhone user is looking for. 

That’s where the Apple Support Centre becomes more helpful as it offers in-person assistance. Read on for more information on them.

Apple Retail Stores and Authorized Service Providers:

You can visit your nearest Apple store if you are looking for that personalized attention. The support personnel at all Apple Stores are trained to help new iPhone owners get started. You can also seek assistance from their Genius Bar for hardware repairs, if any. What’s more, you can also sign-up for the workshops they conduct. This is a great way to meet fellow iPhone users, share your challenges, exchange your knowledge and experiences, and learn a few tried and tested tricks as well. 

The top reason Apple stores have gained popularity is that they focus more on user experiences than selling their products. Here are a few basic things to remember before your visit. 

Steps to follow to receive assistance:

  • Book a ‘Genius Bar Reservation’ at your nearest Apple centre. 
  • Remember to take a photo ID and your sales receipt with you. 
  • If you are looking to get the battery changed or serviced, Apple highly recommends that you keep the charge in your device to 30% or lesser. This will help avoid unnecessary delays in troubleshooting and issue resolution. 

You can locate your nearest Apple store by searching with your zip code on Apple’s official website. If you do not have an authorized Apple centre nearby OR have to wait long to get an appointment, you may want to consider using a third-party support website.

Third-Party Remote Support Websites:

For those issues and situations that may need immediate and personalized attention, a third-party remote support website like ours comes in handy. We, at, offer you dedicated Experts who guide you until the most accurate and helpful solution is arrived at. Our pay-per-use payment option allows you the peace of mind of knowing that there will only be no hidden or recurring charges to confuse you. Apart from the standard chat support, we also offer you the option to purchase the phone and remote support for that extra attention. Our team of Experts comes with a vast base of knowledge, including but not limited to iPhone and other Apple products. Due to this, most remote support websites, including ours, are able to offer you a satisfactory resolution much faster than most brands. You may also find it an advantage to find alternate solutions and fixes that have not yet been documented by the brands themselves. To sign up, simply visit and enter your question. You can then choose the speed of response and the medium of support, depending on the nature of the issue. 

Your satisfaction is our top priority, and to ensure this we also follow the popular 5-Step Service guide that is recommended by all top brands in the world, including Apple. Our confidence in resolving your issue is also reflected in our no-hassles, 100% Money Back Guarantee we offer. We look forward to offering you the best possible support. So next time you need undivided attention, simply give us a shout!

Family & Friends:

I admit that getting my grandfather started on using his iPhone was in no way the easiest thing I’ve done. For one, his speed at grasping new techniques and learning a new device differs greatly from my generation’s. Although we did not start off on the right foot, after a couple of heated discussions and heated drama later, we finally figured a way out. Looking back, it was one of the best choices I’ve made. Not only has this helped him become incredibly independent, but it also taught me the greatest lesson in compassion, patience, and gratitude. From my experience, here are my two cents about how best to approach seeking help from your family and friends. My grandpa approves too. 🙂

  • Look at the time you spend as an opportunity to create a positive and enriching experience for both parties involved. In fact, it is only when you teach someone, that you really find out how much you know.
  • Find a calm and relaxed moment to approach your relative/friend with your doubts and questions. When you do, please be genuinely interested in learning.
  • Let your family or friend be aware of the advantages you are looking forward to, by learning to use your iPhone.
  • Think through your questions and be as articulate as you can be about them.
  • Last, but certainly not least, express your appreciation for their time and knowledge. An occasional treat may also do wonders, haha.

One of the favorite reasons to always recommend these interactions is so that elderly users feel more comfortable seeking help and opening up about their technology-related doubts and concerns. It will also teach us, the younger users, to be more patient while offering support to our seniors.

I’m certain we can all agree that welcoming any new technology can be horrifying for elders, but it isn’t as difficult as it seems. However, with just a few easy steps, using an iPhone can become a joy for all.

The trick as mentioned earlier, is to begin slow.

Basic functions such as making calls and sending messages are the easiest to learn first. Once you have learned these, you can easily familiarize yourself with the settings that work best for you. The next big step is exploring the incredible world of the apps; Start by finding a couple that interests you. Pick from your favorite categories – news, sports, music, science – the list is endless. A great idea is to get started with social media (Facebook or Instagram, for instance). Check out our previous blog on The Benefits of Social Media for Seniors for a full list of advantages these sites offer in addition to inter-generational bonding.

You can also, always seek support from your friends, family, and the many online tutorials available.


I recently read on that, one of the prominent changes seen with the elderly and technology is how they have grown to be more reliable on not just their phones, but other gadgets, like the AirPods, Apple Watches, and even home assistants. 

This is such a promising trend. And, as with everything else, with time and practice, you’ll build up confidence, bringing out unlimited possibilities and maintaining connections as you’ve never imagined you could. So, pick up your iPhone confidently and welcome yourself to the incredible world of technology and learning!

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how to hide your friends on facebook

Watch Those Lurkers: Guide to Hiding Your Friends List on Facebook

Have strange people started to harass your friends on Facebook?If you or your friends have noticed strange activities, you might want to learn how to hide your friends on Facebook. With 2.2 billion people on Facebook, you can never be too careful and will want to learn how to hide friends on Facebook.

There is a setting that will allow you to keep people, both the public and friends, from seeing your friends list. Keep in mind that your Facebook friends will be able to see your mutual friends even though they can’t see your whole friend’s list.

Continue reading this article and we will show you how to hide friends on Facebook.

You’re Going Public

Whether you know it or not, when you go on Facebook most of your information is set to public by default. If you want any of your information to be hidden from prying eyes, you’re going to have to manually set each specific part of your profile to friends only or private.

If you’ve ever tried to contact Facebook on the phone, you probably already know they are anything but helpful. Trying to navigate their support forums is also very trying.

Since Facebook wants to keep as much of your information public as possible, they don’t make it easy for you to figure out — but we’re here to help. Here are the steps below.

Step 1

Open Facebook on your desktop or laptop. It’s easier to take care of setting changes on these devices than on your phone.

Step 2 

On the top, ride side of your screen, you’ll see a small down arrow that you need to click to reveal the menu.

Step 3

Once the menu is open, look near the bottom where you’ll see the Settings and you’ll click here.

Step 4 

On the left-hand side, look for the word Privacy and click there.

Step 5

Now you’ll be able to see the section where it says “How People Can Find and Contact You”. In this section, look for the option that says “Who can see my friend’s list?” To the right of this question, you need to click edit.

Step 6

Once you click on edit, your current setting will come up and will say “Public”. Click on “Public” and a drop-down menu will come up. You need to click “Only Me” and it will automatically update.

If you’ve gone through the steps above, your Facebook friend’s list is now private. Only you will be able to see your friend’s list.

Important Things to Keep in Mind

Though you have your Facebook friend’s list set to “Only Me”, people may still be able to see that you’re friends with people through their profiles. Depending on their settings, people may get newsfeed updates about your friendship.

For instance, if you have a friend named Tom and a friend named Bob and Bob and Tom are also friends. You are friends with Tom but you don’t want Bob to know.

You friend Tom on Facebook. While the update about you and Tom becoming friends doesn’t come up on your profile, it does come up on Bob’s newsfeed saying that you and Tom are now friends.

If you are worried that you might get caught with your activity on Facebook, it is possible even if you hide your friend’s list.

Hiding the friend’s list is best used when you don’t want people to be able to go through your friend’s lists to harass your friends.

Keeping Your Information Safe on Facebook

Facebook already collects a great deal of information on you. You want to make sure that you keep yourself and your information as safe as possible.

If you don’t want Facebook and third parties to know about things in your life, make sure you don’t talk about them on social media. Whether you talk about them through messenger, on your timeline or comment it on someone’s page, Facebook likely has a record of it.

The best practice you can do when you want to keep information from getting out but you still want to communicate through Facebook is through a live call. Either video or audio calls are much less likely to leave your information floating around in Facebook land.

Even innocent information like your birthday could leave you vulnerable to attacks. If you use your birthday as a security code or a security question, you shouldn’t post it on your Facebook page.

Even if your Facebook page is private, you never know when one of your friends might get hacked and the hacker will be able to see your private information.

The internet can be a scary place but knowing how to avoid schemes and hacking is extremely important.

If you think that you’ve been a part of a phishing scheme to get your private information, make sure to change your password quickly. If you have any questions about how to recover your account once it’s been hacked or other problems, we can help you so you can get back into your back and warn your friends.

Now You Know How to Hide Your Friends On Facebook

Now that you know how to hide your friends on Facebook, you can stop worrying about who is going to find out who you’re connected to. If you have friends that are very private, they will appreciate that you hide your friend’s list so people can’t easily find them on Facebook.

Now that you know how to hide friends on FB, why not get some more help? Visit our Facebook help page to ask any specific questions you have and get your solution quickly.

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how to setup a live stream

All About Business: How to Go Live on Facebook Using Streaming Software?

Facebook live streaming has grown exponentially. In fact, since 2016 it’s accumulated more than 3.5 billion broadcasts, and the daily average is doubling each year. This shows that Facebook Live isn’t going away anytime soon, and it’s worth it to learn how to live stream in order to reap the benefits. Read on to learn how to setup a live stream and connect with your viewers on Facebook!

How to Setup a Live Stream on Facebook

Facebook has made it as easy as possible to go live. Once you follow these steps, the next time you livestream will be a breeze. Of course, you also have the option of contacting Facebook support if you encounter any issues.

On Your Computer

It may seem daunting, but setting up a live stream is incredibly straightforward on your computer. Just be sure you have Google Chrome downloaded and use this web browser as you follow these steps. 

  1. Click on Create Post at the top of your News Feed
  2. Click on … and then Live Video
  3. Write a description of what your live video will be about
  4. Click Go Live at the bottom right

On Your Phone

You can also go live from the Facebook app on your phone.

  1. Open your Facebook app
  2. At the top where you create a post, look for a camera icon and Live
  3. Click on this and allow the necessary camera and microphone permissions
  4. Click Start Live Video
  5. When you’re finished with your live video, click Finish

How to Setup a Live Stream with Computer Screen

If you want to show your computer screen while you go live, for instance, if you’re instructing people on where to navigate on your website or showing a slideshow, you’ll need to download streaming software.

The most popular software includes: 

  • Open Broadcaster Software (OBS)
  • Streamlabs OBS

Here are a few others that are partnered with Facebook: 

  • Xsplit
  • Wowza
  • Wirecast
  • Wildmonka
  • Telescope 
  • EasyLive
  • Epiphan Webcaster X2
  • Grabyo
  • LiveU Solo
  • Livestream Studio 
  • mimoLive
  • NewTek

Browse their websites and look up reviews in order to find the right one that meets your needs. 

Find Your Stream URL and Stream Key

You’ll need to input your Facebook stream URL and stream key into the streaming software you chose. Here’s a simple way to find all the information you need: 

  1. Login to your Facebook Page and click Publishing Tools at the top
  2. In the left panel, click on Video Library
  3. Click on +Live in the top right corner
  4. A popup will appear with your stream URL and stream key
  5. Copy this information and paste it into the software you downloaded

Depending on the software you chose, where you paste the information can differ. However, you’ll usually find the right place to input your URL and stream key under a settings menu.

Then, you’ll find Custom Streaming Server or RTMP Server and enter the information there. 

Configure Settings

You’ll need to ensure that the software you downloaded meets Facebook’s live streaming video specifications. You’ll also need to remember that you can’t live stream for longer than 8 hours at a time. 

  • Resolution – 1280×720
  • Frame Rate – 30 FPS
  • Frame Type – Progressive Scan
  • Keyframe Interval – 2 seconds
  • Pixel Aspect Ratio – Square
  • Video Bitrate – 4 Mbps maximum for 720p, 9Mbps for 1080p
  • Video Codec – H.264 Main Profile (MP 77), H.264 High Profile (HiP 100), CBR

Luckily, most software that’s partnered with Facebook will do this automatically for you when you indicate you’re streaming to Facebook. 

More Tips

Once you’re live, here are a few tips on ways you can control and customize your live stream.

Add Someone to Your Live Stream

On your mobile device or your computer, if you want someone to join you on your live stream, tap and hold their comment. Then click on Bring [Name] on camera. 

On your computer, you also have the option of clicking on the profile of the person you want to add in the top right. Clicking Add will send them an invitation. 

Adding Effects

Adding effects on your mobile device or computer is as simple as clicking on the symbol of a wand with a star on top. This will bring up all the effects you can choose from at the bottom of your screen – swiping will show more. 

Benefits of Using Facebook Live

If you own a business, there’s a huge amount of benefits with consistent Facebook live streaming. 

  • You’ll be providing instant, valuable content
  • Live streaming is easy – it doesn’t require editing
  • Live streaming is inexpensive – all you need is your cellphone and Internet
  • You can connect with your target audience directly
  • You can increase awareness about events or product launches
  • It drives more traffic to your Facebook Page 
  • You can give customers a behind-the-scenes experience

Simple and Effective Live Streaming

You’ve probably found that learning how to setup a live stream is actually a far simpler process than you assumed. Facebook wants to make the process as easy as possible in order to encourage more and more users to use the function. 

The best part is that Facebook live streams work well. You don’t have to pay a large amount of money to stream and connect with customers, friends, co-workers, or family!

ExpertHelp is a fast and affordable way to connect with professionals that provide expert answers to your questions. Once you ask a question, you can ask as many follow-up questions as you like. 

Do you have more questions about Facebook live streaming? Ask your question today

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how to save a post on facebook

Like a Post? Here’s How to Save It for Later on Facebook

The news feed is the bread and butter of Facebook, but it can be an unruly mess.

Interesting posts get snowed under a bunch of unwanted content. Indeed, how many times did you struggle to merely keep track of things?  

Well, the good news is there are ways to brave this digital wilderness.

The “Save” feature is a prime example. It resembles “Favorites” on Twitter and “Watch It Later” on YouTube. You essentially use it cherry-pick content you want to go back to in the future.

Therefore, knowing how to save a post on Facebook is a matter of making your life easier. You can bid farewell to all those time-consuming and frustrating sessions.

Here is a quick guide covering everything you need to know.

Saving the Day

At first glance, Facebook’s “Save” feature may not seem like a big deal.

However, it’s one of those quality-of-life improvements we simply adore. You see, Facebook is an amazing online resource. It’s a go-to place for news, networking, entertainment, and a bunch of other purposes.

But, the devil can often be in the detail. We’re talking about a variety of small features that make or break the online experience. The ability to save content is certainly one of them.

It’s a function reserved for those posts you like, but not enough to share it with all your friends.

And it comes as a much-welcome addition for one basic reason. The social network doesn’t differentiate between posts you click on or read and those you don’t. They are all part of the same untidy pool of content.

When you’re in a hurry and quickly scrolling, the “Save” feature is precisely what you need. It prevents you from losing something worthwhile to imperfect memory or algorithms. Clicking a button is much simpler than taking a screenshot of a post or sending a link to yourself.

Your Private Collection

The first thing to do is to figure out what you want to save.

You can either scroll the Feed or utilize the “Search” function. These are the two main avenues for finding content pieces.

Once you pinpoint the target, you can initiate the “Save” function in two ways. The first is simply clicking on it in the bottom right of the post. The second is a drop-down arrow in the upper-right section near the publisher’s name.

Both options give you the same outcome. The posts you saved appear under a “Saved” tab column, on the right-hand side of the user interface. The beauty of it is they are organized by category.

This means the feature gives you an easy overview, as well as specific details, such as who originally posted the item.

The main categories are:

  • Links
  • Places
  • Books
  • Movies
  • TV shows
  • Music
  • Events

All you have to do is click on one of these titles. Of course, you can choose all of them to check out everything you’ve posted so far.

After all, they are now part of your private collection. It’s possible though to share these posts, should you wish it so. At that point, they become public and available to people via regular News Feed.

Exploring the Options

The next step is to familiarize yourself with how exactly saving posts plays out.

For instance, note that saved links take you to a new browser tab. On the other hand, the rest of the items open a corresponding Facebook page.

In all use cases, you will archive the same goal: have your saved items readily at your disposal. There’s no time limit to how long they can remain in storage.

You can delete them at any time if they no longer pique the interest. Do it using the “X” button, which dispatches the posts to the “Achieve” page. There, you can click the “Delete” option from the menu list.

Oh and don’t get surprised if Facebook sends you a reminder to revisit some items. It does so for saved posts you’ve ignored for a while.

Finally, bear in mind saving action has one big limitation. You can also use it for link posts. This is to say you can’t save textual status updates or uploaded pictures.

Even with this caveat in mind, the “Save” feature poses a great asset in a digital arsenal.

On Mobile Devices

“Save” feature is compatible with desktop and mobile versions.               

We should mention, however, the process does look slightly different on the smartphone device. So, let’s assume you’re using the Facebook Mobile App.

Again, you first have to search for a post to save. Upon doing that, you need to either click on a drop-down arrow or three dots in the right corner. These two interface elements reflect the existence of various app versions.

The arrow itself should display two options: “Save Post” and “Save Video”. They are rather self-explanatory and sent the content to your personal vault— the Saved tab.

One difference from desktop platforms is the way you access saved items. Namely, you have to tap the “More” button, which takes the form of three horizontal lines. The next step is to choose the Saved Folder from the list.

This column showcases the selection of your items. From there, it’s easy to open, read, and share them. There’s also a blue dot on the bottom part of the post. It indicates whether it has been opened yet or not.

It’s another small thing that adds up and enhances your experience. Long live the king of social networks!

Perks of Knowing How to Save a Post on Facebook

Your knowledge of how to save a post on Facebook can make quite a difference.

It opens doors to delayed content consumption. You get precisely what you want and when you please. In other words, you can check the posts at a later time and your convenience.

There are just a handful of straightforward steps you need to follow. They are the key to having smooth social sessions. Yes, they may vary depending on the device you’re using, but the learning curve is minimal.

So, you want to do your homework. Improve your overall experience and save a lot of time in the process. Make the most of a mega-popular platform!

Feel free to utilize our help chat and support phone for anything Facebook related. Our live experts are there to offer clarifications and guidance.

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forgotten facebook password and email

What To Do About a Forgotten Facebook Password and Email

Forgot your Facebook password? Don’t worry, you’re not alone.

At the rate that people are forgetting their passwords, it may as well be a competitive sport. About 21% of users forget their password in as soon as two weeks, while 25% forget at least one password once a day.

In many cases, it’s easy to reset the password – as long as they still have their username or email. But what if you don’t have your email, too?

That’s going to be a problem, but it’s not unsolvable. Keep on reading to learn how you can recover your account with a forgotten Facebook password and email.

Dealing With a Forgotten Facebook Password and Email

Have a forgotten Facebook password and email? Don’t panic yet – we’ll walk you through the different processes of recovering your account.

1. Reset Your Password

This tip only applies if you still have access to your email or phone registered on your account. Facebook will give you a code that allows you to reset your password through your email or phone. If not, proceed to the end of this tip.

First, click the link that says “Forgot account?” It should be right underneath the boxes where you enter your username and password.

It will take you to the Find Your Account page. It will ask for the email or phone number connected to the account you’re trying to access. You can also use your username (the one at the end of the link to your profile) to find your account. 

When it finds your account, it will give you a list of recovery options. You can ask for it to send you a recovery code via email or SMS, for instance.

Once you’ve chosen your preferred method, take note of the code you’ll receive. You’ll enter it on the next page to regain access.

Alternatively, you can click a link in the email that allows you to change your password.

Either way, it’s strongly recommended you change your password to something you’re more likely to remember next time.

If you’ve realized you don’t have access to any of the email addresses and phone numbers associated with your account, click “Didn’t get a code?” It will take you back to the previous screen, where you can then click “No longer have access to these?”

2. Ask Your Trusted Contacts for the Code

Did you set up trusted contacts? If so, you can get a code from them you can use to access your account.

When you click the “No longer have access to these?” link, you’ll get taken to a page requesting your new email address or phone number that you can access. Facebook says they’ll use this to contact you further about recovering your account.

After this, you can click “Reveal my Trusted Contacts.” These are the contacts you assigned previously; so if don’t have any assigned, you can proceed to the next tip.

If you have, Facebook will ask you to name at least one of the three to five contacts you chose. You also have to send them all a recovery link, which will give them a code once they click it.

Each friend will give you a code, but you only need three to recover your account. When you enter three correct codes, you will gain access to your Facebook account.

3. Regain Access to Your Email Account

When you don’t have Trusted Contacts, Facebook won’t give you the option to reset your password by answering security questions anymore. When you click the “No longer have access to these?” link, you’ll only see the message that reads “No Email Access” followed by an apology because they won’t be able to verify your identity without it.

In other words, you’re in tough luck – you won’t be able to access it another way. That’s why regaining access to the email account is worth trying. 

This tip only works if you still remember your email address. In that case, head on over to your email ad provider and try to log in. It has its own set of procedures for people who forgot their password. 

If that’s successful, then go back to tip no. 1, then change your email, password, and phone number in your settings.

4. Report Your Compromised Account

If someone – who’s not you – is using your account to scam people or post spam while you can’t access it, report it as compromised.

Open Facebook’s “Hacked” or “Report Compromised Account” page. Then, click the “Compromised” button.

It will also ask for the email address or phone number associated with your account so Facebook can find it. When it does, you can enter your current or any old password if the hacker changed it.

Click “Continue,” and it will take you to a page asking you what made you think your account’s hacked. It has a list of options; choose the most appropriate one and click the “Continue” button.

Facebook will then urge you to change your password and do other steps to keep your account secure. Follow the on-screen instructions.

Other Ways to Recover Your Email and Password

Aside from the official ways you can recover your account through Facebook, you can try to reclaim your email address and/or password via other means.

For one, check your browser. You may have enabled it to remember your login credentials on websites. If you did, you’re in luck because it will show you both your username and password.

First, go to the Settings page, then go to the Privacy and Security (or your browser’s version of it). Find the section that stores all your login info and then click the button that allows you to view the password. 

If all else fails, you can try to contact Facebook support directly to explain your situation. Don’t place too much hope in that, though.

Do This After Getting Back Access to Your Account

If any of these worked, then good for you. However, you now have the responsibility of securing your account so this won’t happen again. Update your email address, phone number, and password.

Set up your Trusted Contacts, too, so if you have again a forgotten Facebook password and email, you’ll have an easier time then.

Need more help? Feel free to visit our Facebook Help center

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how to promote an event on facebook

9 Useful Tips on How to Promote an Event on Facebook

Creating successful events is a question everybody seems to ask.

If you’re looking to promote your event, Facebook is one of the best ways to do so.

But creating an event is not as simple as just putting your ticket up and watching them sell out.

Just last year, Facebook reported that 47 million events were created. Promoting an event takes work and making an event that stands out requires serious effort.

Need some help with Facebook? Below are some tips on how to promote an event the right way.

1. Showcase Your Event On Facebook Pages

In order to get the reach you need, you should optimize your page to showcase any events.

You can start by making your event tab one of the first tabs that are shown on your page’s timeline. Doing so makes it easy for people to find what events are listed on your calendar and they can see the full spectrum of events going on.

Change the order of any events using the manage tabs option in the drop-down menu. If you’re on a desktop, you can also choose to order sections that are in the left-hand column. Doing so can make events appear right at the top.

Manage the order by pressing the pencil icon that appears as you put the mouse over the section.

2. Share Facebook Events

A really powerful but simple way to promote your events is by sharing events straight to your page. You can share events by clicking the drop-down section on the invite and then clicking share to page.

Another thing that is worth looking at is seeing if any registration partners you have will allow you to become an official event on Facebook.

Doing so can make your event qualify for better recommendations in the newsfeed and it can appear more easily in searches.

3. Highlight Event Calendars

Promoting all of your events on Facebook simultaneously is a great idea, and showcasing a calendar of events can be done quite easily.

You can share your calendar in a post with a link to the list of events you have upcoming.

Do this by going to your events tab and then clicking share events. This will make your post include a preview of the latest upcoming events by default. You can also send this link to the channels, such as fan clubs or mailing lists.

4. Sharing Fresh Content To Create Buzz

For the people that have already signed up for your event, sharing content can be a great way to further make them look forward to it.

You can share pre-event content to those already coming to your next date in your calendar. This will engage them even more and makes the most excited members of the audience likely to share your event.

This also rewards your most loyal members of the audience as they get to see content that is specifically pre-selected for them.

5. Adding Events Across Pages

Many people often are involved in the promotion and organization of an event.

Creating duplicate events can be messy – the best way to share events across pages is to add an event to another page’s calendar on their official page.

You can do this by selecting more on the drop-down that is right next to the invite prompt. Then you should select add the page.

This strategy works particularly well if you have sponsors or artists that are very well-known that are involved with the event you’re putting on.

After the event has been added to the calendar, their audiences can also find out about it. This makes the promotion a group effort and is a clever way of cross-pollination.

6. Use Facebook Ads

Facebook ads are a fantastic tool for event creators. They work so well because you are able to fine-tune who you target with campaigns. You can segment your audiences by different criteria, including age, gender, and location, plus many more.

Another brilliant feature that you can use with Facebook is custom audiences. This allows you to use email addresses or website traffic as sources of targeting for your ads.

7. Selling Directly Via Facebook

Promotion on Facebook can be very varied. However, a powerful opportunity that you shouldn’t leave on the table is selling your tickets directly on the platform.

This integration is particularly clever because it means you do not have to leave the site to purchase tickets. Facebook has also found out that events sold directly on Facebook tend to have twice as many views as normal.

8. Keep Up-to-date With Events Changes

Facebook has a knack of changing its events every day, and the practices by which you promote an event can change week on week. You should make it your prerogative to see the new changes Facebook has implemented in order to stay on top of promoting your event effectively.

9. Utilize Channels Alongside Facebook

People looking for events to attend will often use more than one channel. Whilst promoting on Facebook is a very powerful technique, using another platform alongside Facebook can give you maximum reach.

You can also use them to link to Facebook itself in order to maximize the registration of events and attendees.

Email marketing is also particularly powerful for this and has great integration with Facebook.

How To Promote An Event On Facebook – The Best Way

Promoting events on Facebook is a powerful tool and can really extend the reach of events you create if done correctly. If you need to know how to promote an event on Facebook, the tips above should point you in the right direction. If you’re unclear about anything, you can always try to contact Facebook.

We really pride ourselves on being the best source for expert Facebook help. If you need more Facebook info, just get in touch.

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facebook marketplace scams

Sell and Buy Safely: 10 Tips to Avoid Facebook Marketplace Scams

Are you wondering whether you can buy something safely on Facebook? Perhaps you have a few items you no longer need and you’re thinking about making some money from them. Facebook Marketplace is great for quickly selling and buying but it also has its dangers thanks to Facebook marketplace scams.

If you’re new to Facebook Marketplace, it’s important to get some tips before you start engaging with buyers and sellers. Here are some top tips for avoiding Facebook Marketplace scams.

Keep Things Public

If you agree to purchase or sell something to someone on Facebook, never go to their house if its a total stranger. Going to a stranger’s home puts you at risk of being robbed or being put in an intimidating situation.

If you agree on a sale, meet with the person in a public place. Choose somewhere that’s frequented by people and has security cameras in place. For instance, your local police station car park is an ideal spot to exchange goods.

Treat Everyone With Suspicion

The majority of people that you engage with on Facebook Marketplace will be totally trustworthy. However, there will be the odd few people who try to take advantage of you. You won’t be able to contact Facebook each time you’re suspicious, so use your instincts instead.

If you’re asked to do anything you feel uncomfortable with, say no immediately. If a discussion with someone starts to make you feel awkward, it’s best to end it as soon as possible.

Make Fair Exchanges

Whether you’re selling or buying, the exchanges you arrange on Facebook should always be fair. For example, if you’re selling an item and someone asks if they can collect the item and then make multiple small payments over time, the answer should always be no.

Always collect the money in full before giving any items away. Similarly, you should always pay in full when you’re buying items from a Facebook Marketplace seller. 

Do Your Research

If you see an item you’re interested in buying, it’s worth taking a look at the seller’s profile before showing your interest. There are certain signs that can tell you whether the person is likely to be a scammer.

  • Is the person from your local area? If he’s advertising on a local selling page but doesn’t live in the area, alarm bells should ring.
  • How many friends does the person have? A genuine seller will usually have a lot of friends and activity on their profile. A scammer may have very few friends and not much activity.
  • Check the seller’s image. You can click and drag the image into a search engine and see what comes up. If the image registers with a different name, you know you need to avoid the seller.
  • Is the seller’s image of something generic? If you can’t see a picture of the seller it should raise a red flag. Someone who doesn’t want to be seen may use a picture of a flower or a sunset instead of their face.
  • The seller’s public posts will be a clue as to whether he is trustworthy or not. For example, if the majority of posts are links to gambling sites, weight loss pills or porn, it’s a good indication that you should stay far away.

Is It Worth It?

You may see an item you want to purchase on Facebook Marketplace but that doesn’t mean you should trust the price. It’s important to take a look at what the item is selling for as new and ask questions to determine its condition. If the price just isn’t worth paying, don’t pay it.

If you’re selling an item, it’s often better to underprice than overprice. If you’re not sure about the item’s worth, you may want to get it appraised first. Overpricing an item will often lead to heated arguments if a buyer finds out they’ve over-paid.

Give Evidence

As a seller, it’s important to build up a trustworthy reputation. One of the best ways you can do this is to provide picture evidence of the item’s credentials and receipts or appraisal letters. For example, take a picture of designer clothing labels and what the item was bought for.

If buyers can see you’ve done your research and you’ve already come up with a fair price based on expert advice, they’re far more likely to get in touch without having to do any research of their own. 

Communication Should Be Easy

If you’re having difficulty communicating with a seller or buyer, you may need to think twice about making an exchange. Generally, both sellers and buyers will be enthusiastic about an exchange because they want something from it.

If you’re communicating with someone who is taking days at a time to reply to messages, it could be an indication of a no-show at the exchange. It could also indicate someone who is likely to change your agreement and up the price of the item.

If you can’t make an agreement within a few days, it’s probably time to move on and look elsewhere.

Avoiding Facebook Marketplace Scams

The sad truth is, Facebook Marketplace scams take place every day. If you see something that raises a red flag, don’t take the risk.

Most importantly, always protect your personal details and never give out bank details while using Facebook. If someone asks for your card details to send you an item, quickly refuse.

If you need more help navigating Facebook Marketplace, you can get your questions answered here. It’s a quick and simple way to get the answers you need without having to spend hours searching the internet. 

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settings on facebook

Stay in Control: Everything You Need to Know About Privacy Settings on Facebook

In the second quarter of 2019, Facebook had 2.41 billion monthly active users across the world. When you think about it, this is both amazing and somewhat scary at the same time.

While you can connect to someone halfway around the world with a click of a button, this also means complete strangers can learn all about you within a minute. And sometimes, they can achieve this without having to friend you!

This may be a cause for concern, which is why you need to learn how to adjust your privacy settings on Facebook. Read on to find out more about what settings are available and how you can set them.

Basic Facebook Account Settings

When you create a Facebook account, you can fill in as many details as you want. The profile sections include:

  • Work and Education
  • Places You’ve Lived
  • Contact and Basic Info
  • Family and Relationships
  • Details About You
  • Life Events

It can be fun to fill in all these details since your friends can see what you’ve been up to in your life. But the more information you fill out, the higher the chance you make yourself vulnerable to scammers.

Nowadays, cybercriminals do research on their victims through platforms like Facebook and perform digital attacks called phishing. As you can imagine, the more information they can gather on you, the more convincing they can be.

How to Fight Phishing

There are two ways to combat phishing. First, you can just leave your profile blank. But, that may not be very fun to do.

The other option is to fill out your details but also adjust your privacy settings for each field. There are 4 choices here:

  • Public: This means every person who clicks on your Facebook profile can see your information, even if they’re not your friends.
  • Friends: If people on your friends list click onto your profile, they can see what you’ve filled out. But for everyone else, they won’t see any information.
  • Only me: When anyone clicks on your profile, they won’t see any of the fields you’ve chosen this option for. Only you can see what you’ve filled out for these.
  • Custom: You can create a special list of people who can either see or not see your details. You can include groups you’re in, as well as friends of friends.

The custom option is best if you have a mix of real-life and online friends. That way, you can share vital details about yourself with your real-life friends (such as your telephone number) while keeping them private from your online friends.

Turn on Two-Factor Authentication

There may be a time where you try to log on and no matter how many times you try, it says you have the wrong username and password combination. You may think Facebook is down, but what’s really happened is someone got a hold of your login details, logged in themselves, and changed your password so you can’t get in anymore.

To avoid this scenario happening to you, you should enable two-factor authentication. This is an extra step in verifying your identity. After you enter your username and password, a code will be sent to either your phone or email.

You’ll need to enter this code into Facebook within a short time frame to log in successfully. Otherwise, the code will expire and you’ll need to request one again. If a scammer gets your login details, they won’t be able to make it past the login screen since they’ll need the second factor to continue on.

To turn this feature on, look on the top-right of your screen; there should be an arrow pointing downwards. Click on it, then select “Settings.” On the left, click “Security and Login.”

Here, there are several sections. Look to the middle where it says “Two-Factor Authentication” and click to turn it on.

From now on, whenever you log into your Facebook account from a new device, it’ll either ask you to type in a generated code from the app or email. You only need to do it once on each device; they’ll be verified after that, so you won’t be troubled with two-factor authentication every time you log in.

Basic Facebook Post Settings

Whenever you make posts on your account, there are a few settings you can pick to customize the audience. They’re the same options you have with your account settings: public, friends, only me, and custom.

For the best security possible, you should make sure your default setting is “friends” for your posts. If you ever want to make a public post, you can easily select that option on the dropdown menu when you’re typing it out.

Other Privacy Settings

Make sure you check out other settings by following the same steps outlined above. However, instead of clicking on “Security and Login,” choose the options in the second block, such as “Privacy” and “Blocking.”

Take the time to review each field in these, as it can significantly impact how your information is shared. If there are people you’re trying to avoid, then you’ll definitely want to list them in the “Blocking” section.

Make Sure to Adjust Your Privacy Settings on Facebook

Facebook can be a fun social media platform to be on, but you always have to make sure you stay safe. By knowing how to adjust your privacy settings on Facebook, you’ll be able to connect with new people without divulging too much of your personal information.

By being in control of your privacy settings, you’ll have a safer and more comfortable experience online. 

Do you have any more questions about Facebook? Then make sure to ask one of our experts!

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selling items on facebook

Learn the Marketplace: 5 Tips for Selling Items on Facebook Quickly

Facebook is a juggernaut today, with more than 2 billion active users. With the launch of Facebook Marketplace, you can now sell a number of items to people in a way that earns you profits and lets you start your own business.

Whether this business is a side gig or if you’re trying to grow it into a million-dollar enterprise, there are some strategies for selling items on Facebook Marketplace that you need to bear in mind.

We’ll get you started below by considering the following tips.

1. Know Your Products Inside and Out

If you’re going to sell items on Facebook, you need to be able to completely serve as an advocate for them. The devil is in the detail, so be willing and able to include as much information about the product as possible.

This will inform your customers so that they are fully aware of what they’re purchasing. That not only reduces the number of returns or complaints that you have, but it also speeds up the process since you’ll answer any questions that people have on the front end.

However, this requires you to do as much research as possible so that you can speak intelligently about any listing that you create.

2. Price Them to Sell Quickly

The last thing you’ll want is for your items to sit in the marketplace for a long time. This slows up your progress and also takes up physical space wherever you are storing this inventory.

Your asking price is the key hindrance to this.

Make sure that you go into the process pricing the items in a way that is profitable but fair. That way, you will be able to attract customers to your items in a way that makes them want to complete a purchase.

By pricing items to sell quickly, your customers will feel like they are getting a deal, and will be more than happy to shop your store.

3. Make the Best Use of Advertising

Facebook is also a beast when it comes to advertising. Since a large portion of the world now logs into Facebook, you owe it to yourself to learn the strategies that will help you create Facebook ads that count.

The beauty of Facebook advertising is that you will have access to analytics and results, which will help you keep honing your process so that you can get an amazing return on investment (ROI).

4. Have Some Wiggle Room For Negotiation

Your ability to negotiate will improve your sales margins a great deal. Because of this, the best thing you can do is allow some wiggle room.

Go into each listing with a minimum price that you are willing to accept for an item, but be willing to knock a few dollars off the price whenever customers ask. If your price is firm, make sure that you include that in the listing so that no time is wasted.

5. Be Available to Communicate and Answer Questions

You’ll improve as a Facebook seller when you are available to your customers.

Facebook Marketplace is great because you can easily send messages and respond to any inquiries that people have. The platform will also show people your average time for responding, which may be the difference between them even wanting to do business with you or not.

People are more likely to trust you when you are responsive and attentive, so always make yourself available to field questions. Download the app on your phone so that your customer service department is always open for business.

6. Be Sure You’re Listing in the Best Category

Visibility is everything when it comes to your Facebook Marketplace listing. As such, you’ll need to place the listing in the proper category, so that people can find it without confusion.

Resist the temptation of spamming many different categories, because it will only dilute your listings and make it more difficult for you to gain traction.

7. Stay Up to Date on Facebook’s Terms of Service

Though Facebook Marketplace is convenient, keep in mind that whenever selling on it, you are bound by the company’s terms of service. For instance, you’re not allowed to sell alcohol, pets, counterfeit or replica items or weapons on Facebook.

These terms of service are subject to change from time to time, so it is up to you to stay up to date whenever these changes occur.

You can learn more about these terms of service when you reach out to experts who earn a living selling items online.

8. Get as Much Visibility to Your Listings as Possible

Finally, make sure that you are doing everything that you can to point some attention to your listings.

Get to know the strategies that will get more eyeballs on your listings, and stay up to date with search engine optimization (SEO) practices. You can spread the word about your store via a blog or vlog, which will get your business incredible visibility that will pay dividends.

Remain interactive with your customers and with the public so that you can get the traction that will rake in dollars.

Use These Tips For Selling Items on Facebook Marketplace

Selling items on Facebook Marketplace can be quite rewarding and lucrative if you do it the right way. There is so much untapped potential, and selling on Facebook can become a stream of income that changes your life.

Check out our FAQs to learn more about the professional services we offer!

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facebook group types

What Are the Facebook Group Types and What Are They Used For?

Over 2.4 billion people use Facebook as of the summer of 2019.

You already know Facebook is a powerful way to advertise, as well as to keep in touch with friends and family. But you may not know about one of its biggest features: the Facebook group. Groups are a great way to meet like-minded individuals and keep up-to-date on a variety of topics.

But as Facebook changes so often, it can be overwhelming and confusing to figure out what they are exactly.

In this blog post, we’ll go over the Facebook group types, as well as some of the ways you can use them to maximize your time on the site.

Read on for more.

What is the Difference Between a Facebook Group and a Page?

Admittedly, figuring out the difference between these two can be a little bit confusing. Since Facebook rolled out the pages feature almost a decade ago, many have been trying to figure out which is which, or confused if they have “liked” a page or a Facebook group.

You can have groups that are dedicated to an author or a celebrity or specific brand. But most of the time, groups are created by that celebrity, author or brand in order to connect to you, their audience.

When you “like” a page, you get periodic updates about that individual or company. Only they can post updates. You can respond to the updates and posts, but you can’t start completely new discussions and have people respond to you.

A Facebook group allows everyone an equal voice, though there may be moderators who do not allow certain behavior and activity. In a Facebook group, you can start a conversation at any time, and others can respond to you.

A group may be run by an individual, a group of individuals, or a company.

To explain it simply, a page is there to provide a company or person a sales funnel so that you will take action related to their brand. A group is more focused on the community so that everyone can partake equally.

What is a Hidden or Secret Facebook Group?

Have you ever been invited to a Facebook group that denotes itself as secret? Or have you had someone tell you they’ll have to invite you to the specific group because not everyone can join? Or, have you seen a group change from closed to secret?

If so, you may have participated in a secret group.

These groups are invisible to the public, and they cannot find them by searching on Facebook. Often, these are groups that have sensitive information in them, such as support groups or groups in which people do not want their employers to see.

If you join one of these groups, no one but the group members can see what goes on inside of it. No one can see that you’re in the group, either, just by searching the group or your name.

This gives you a little bit of a sense of protection.

However, you should be aware that just because a Facebook group is secret, it doesn’t mean it’s completely protected. There are individuals who may have nefarious intentions who will join these groups to leak information. You also may not know everyone in the group, and despite the rules to the contrary, there may be people who will screenshot posts and share them with others.

While this does give you an added sense of security, you should still be cautious about what you post in these groups, especially if the groups are run by people that you do not know.

What is a Closed Facebook Group?

A closed Facebook group is one that you still must be invited or approved to enter. However, these groups do show up on searches for the specific groups, and depending on your settings, it may show you’re in this group by looking at your profile.

A closed group may still have sensitive information in it, and likely they will have a moderator who will either approve posts or flag when users are out of control.

Anyone can request to join this type of group, but they must be approved by a moderator. They can also be kicked out if the moderator feels they have not obeyed the rules.

What is an Open Facebook Group?

An open Facebook group is one where not only anyone can join, but anyone can read the posts in it. If someone searches for you on Facebook, they will be able to see all the posts you’ve made in this group and/or the threads in the group that you’ve replied to.

In some cases, you may need permission to join an open Facebook group or to interact in it. But you do need to be aware that everything in it is completely public.

Navigating the Facebook Group Types

These are the major Facebook group types that you may wish to join or are asked to join. Facebook groups can be about almost anything, from someone selling items, to a local community exchanging information about their neighborhood, to people interested in the same thing.

But no matter how secure a Facebook group seems, you must remember that what you post on the Internet can still possibly be accessed by people you do not want to see it.

If you have further questions on Facebook groups, don’t hesitate to contact us. We can help with any of your Facebook queries.

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